AI at SEC Newgate

Generative AI is here to stay. From last year’s emergence of ChatGPT and Google Bard (now Gemini), we now have a range of image and video generation tools, along with Microsoft Copilot integrating with our everyday working lives. The opportunities are vast, but so are the potential threats. Chat platforms can unearth past controversies or long-forgotten media stories — or even invent scandals via “hallucination” or misunderstanding the sources they reference. Deepfake videos and social media accounts can spread disinformation quickly. Copyright considerations are also becoming a hot topic, as more content is generated by more users.

Join us with SEC Newgate’s digital and communications teams, as we look at what businesses and individuals need to consider around AI in 2024 — and for an opportunity to see what’s being said about you and your organisation.

Evening panel discussion, followed by drinks and nibbles, live demos and networking, at SEC Newgate in Farringdon.

About our host:
SEC Newgate is an insights and research-driven global strategic communications and advocacy group. We work at the nexus of business, politics, communities, markets and media to deliver positive outcomes. We are the people you come to with an opportunity to seize or a problem to solve. Our advice is delivered by over 900 professionals across five continents, providing clients with around the clock counsel and support, implementing campaigns locally, nationally and internationally.